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🌯 Supreme Court to the Rescue? TikTok’s Time Ticks Away

The Supreme Court heard oral arguments on the legality of the TikTok ban on Friday, January 10th. Some are warning that the outcome of this case could redefine how governments worldwide address privacy and security threats posed by foreign-owned digital platforms.

🌯 Ad Tech’s Security Wake-Up Call, Google’s Big Stakes, and Siri’s $95M Privacy Payout

Just before the New Year, federal officials announced a "major" breach of the US Treasury Department's computer system had occurred. This incident highlights the need for robust security measures for ad-tech companies handling sensitive consumer and client data.

🌯 Omnicom-IPG Merger: Big Gains or Big Headaches?

Omnicom dropped a $30 billion bombshell, announcing plans to merge with Interpublic Group and create the world's biggest ad conglomerate. With Big Tech and AI breathing down the ad world's neck, the combined Omnicom-IPG aims to flex its tech and data muscles.

🌯 Bye-Bye ByteDance? TikTok’s Time Ticking Away in the U.S.

TikTok could soon get the boot in the U.S. A federal court just gave the green light to a law forcing ByteDance, its Chinese owner, to sell by January 19 or face a ban. What's next? TikTok could take it to the Supreme Court, but there's no guarantee the justices…

🌯 Digital Media Disrupted: AI, Regulation, and Platforms Redefine the Rules

Will Blueksy dethrone twitter? With a fraction of the following it once had on X, The Guardian is already seeing Bluesky traffic outperform weekly referral numbers from Musk’s platform in 2024, says Dave Early, Audience Editor at Guardian Australia.

Breaking Up, Breaking Through, and Breaking Free: Google, Apple, and the First-Party Data Shift

The Justice Department and several states have asked a federal court to force Google to sell its Chrome web browser and potentially its Android operating system. Still, it's no surprise; we know they want to dismantle the company's dominance in online search.

At a Crossroads: Ad Tech’s Regulatory, Technical, and DEI Shifts

While the FTC admits DCRs can sometimes protect privacy, they can also be used to “obfuscate privacy harms.” The FTC says by default that most services that provide clean data rooms are not privacy-preserving and that companies shouldn’t rely on them to fulfill their privacy regulations.

🌯 2024’s $10.5B Political Ad Spend Fades – What’s Next for Publishers?

Political ad spending for the 2024 election cycle came in around $10.5 billion, but with this influx now dried up, media consultant Matthew Goldstein’s warning of an “extinction-level event” looms over the media sector.

🌯 Google Hits Pause on Cookie Ban—but the Industry’s Moving On

The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.

🌯 Dark Traffic, Brutal Ad Blockers, and the Fight for Publisher’s Lost Revenue

Dark traffic is stealing revenue from publishers at an alarming rate, but a partnership between Ad Shield and Google allows publishers to access premium demand from Google Ad Exchange. This will help reclaim revenue from ad-blocked inventory previously deemed unfeasible to monetize.