Training – 102: Workflow & Processes

May 22, 2007

Workflow & Processes

Registration opens March 23, 2007

Registration ends May 20, 2007 at 12:00 am

Early Bird Deadline: May 16, 2007

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Date:
Time: 9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: ? (includes course materials, lab fees, lunch and refreshments)
Registration: Enroll online

Course Description

This course is designed for both ad operations managers and other personnel in related internet divisions, who want to acquire a knowledge of ?best practices? in workflow. It is common for knowledge on ad operations to be compartmentalized ? with ad traffickers understanding their job, inventory management understanding theirs, and finance focused in invoicing and billing. Conversely, there are few individuals who understand the entire workflow involved in ad operations, and even fewer companies who bother to document it. This course will furnish attendees with a fuller knowledge of the end to end processes in ad operations.

Who should attend?:
This course will be beneficial to mid-level ad operations staff, ranging from individuals who have been in ad ops/trafficking for 3 months to 2 years.

Benefits of Attending:

  • Gain a solid understanding of the impact the Ad Ops workflow has on the bottom line
  • Uncover “Best Practices” for workflow and processes for proposals and reservations, within the contract stage, for both internal and external client communication, during campaign launch and billing

    Course Concepts:

  • Supplying creative solutions to inventory problems
  • Gatekeeping functions related to pricing, packaging and legal compliance
  • Compliance
  • Creative handling, testing and QA
  • Trafficking
  • Monitoring
  • Optimization
  • Reporting
  • Order Management at order entry
  • Revenue accuracy for billing

    • About the Instructor
    Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000.

    In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. Six years later, still at FT.com she manages a team of 10 ad operations professionals and is working on online advertising global strategy.