Take the Survey: Viewability Litmus Test Fall 2014

Take the Fall Viewability Survey Now

Take the Fall 2014 Viewability Litmus Test Survey. Open Now until November 14.

Earlier this year – and on the heels of the MRC’s decision to lift its advisory on viewability — we surveyed ad operations leaders at more than 50 publishers about their experiences with, and opinions on, viewable impressions. Publishers’ opinions were varied; but, one thing was clear: the discrepancies surrounding viewability solutions abound.

Viewability continues to be the topic both the buy and sell side are most concerned about impacting their operations. Several questions still loom as viewability goes from a conversation to a requirement. That’s why we’re reopening the conversation with our Fall 2014 Viewability Litmus Test Survey

We’re looking to you to help us collect a comprehensive dataset on publishers’ current assessments on viewability, its implementation and its future. Take the survey now (open until November 14), and stay tuned for the results soon. Media buyers should contact us – we’ll be looking for your responses to our publisher findings.