In today’s labyrinth ad operations world, it can be hard at times to gauge your company’s efficiency and effectiveness in the ever-evolving landscape of digital advertising. AdMonsters, in conjunction with Acceleration, seeks to unmask key data points surrounding the operations of online publishing organizations with the Publisher Maturity Index. With the PMI, digital ad leaders can gain a leg up and evaluating their companies’ own efficiency by comparing their organizations’ technologies and processes to those of their peers.
Bowen Dwelle, AdMonsters Founder and CEO, said “AdMonsters is committed to serving the digital operations, media and ad technology community. Qualitative peer benchmarking has always been a key part of the AdMonsters experience. With this survey, members of the AdMonsters community will now be able to refine their understanding of how they compare to their peers with quantitative data.”
Complete our Publisher Maturity Index survey today. When done, respondents are given a benchmark score that can be used to compare their company to their peers. You can also get a peek at some of our initial findings right now.
When complete, the Publisher Maturity Index report will be available on both the AdMonsters and Acceleration websites, and will provide the first quantitative overview of online publishing operations and technology, including staffing levels, technology adoption, and key issues facing online publishing companies.