Everything about:

wrapper

Ad Blockers Are Good for Pubs… Wait, What?

By Gavin Dunaway July 07, 2020

We're sure your eyebrows jumped at the title of a recent report by researchers at Carnegie Mellon University and the City University of Hong Kong: "Ad blockers may benefit websites, users, and the market at large." Well, your brows might relocate past your scalp when you read some of the…

What Is Header Bidding?

By Gavin Dunaway March 02, 2017

Header bidding is a way for publishers to solicit real-time bids from a multitude of programmatic partners on each and every piece of inventory by using the page header within a site's source code. Basically, it’s a convoluted way to bypass the ad server waterfall and ensure inventory is valued…