Steven Goldberg, VP of North America Publishers at LiveRamp, emphasized that publishers must start testing solutions before Google makes its move. The time is now when they still have a runway to try out opportunities. At LiveRamp, Goldberg oversees the Authenticated Traffic Solution (ATS) product and suggests that publishers should…
Read More
Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information.
Read More
With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked to us about leveraging user experience strategies into higher CPMs and inventory value to build credibility and trust with your…
Read More
Did you miss PubForum+ last week? It's ok, we won't berate you for missing one of the hottest digital media and advertising events of the year. We decided to share a couple of highlights from the event publicly. And aren't you lucky that Complex Networks CEO, Rich Antoniello's Keynote, Tomorrow's…
Read More
While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…
Read More