time-based guarantees Archives

Jumpstarting Time-Based Transactions

By Gavin Dunaway November 20, 2017

You better believe I was bummed by the Digiday article suggesting that the time-based guarantee movement has stalled out. Those who regularly read my opuses know I’ve long been a huge advocate for this style of transaction because time (and really engaged time, which can be used as a proxy…

The Places Viewability Can Go: Dynamic Ad Serving and Selling on Engagement

By Gavin Dunaway May 31, 2017

Let’s admit that the majority of headaches when it comes to viewability revolve around the fact that in campaigns it’s measured ex post facto. The ad is served and then the viewability pixels start counting—but the buy and sell side pixels load at different times, causing discrepancies aplenty. Doesn’t that…