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Does Native ‘Perform’? Sharing Metrics Advertisers Understand

As publishers are clamoring for solutions to offer more native ad inventory, their reasoning makes sense, intuitively: Native performs better, because users can consume it seamlessly along with content.But try telling that to advertisers in so many words. Advertisers have long been skeptical about the metrics behind stories of superior…

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How The New York Times Went Native, Ditched Mobile Banners and Embraced Platform Publishing

If you're a brand that wants to push out a native advertising campaign that consumers find genuine and meaningful -- as "native" as it gets, really, on a premium publisher property of inimitable quality -- one of the best things you could do is to have the publisher develop the…

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