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The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media

Through a piece of Javascript installed in a publisher's content management system, Genesis Media tracks more than 100 signals to evaluate user attention for real-time ad decisioning. Genesis uses that data to customize ad experiences by page, and leverages Smart AdServer piping to match brands to consumers through outstream video formats. We…

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Certifiably Mobile: Q&A With Sandrine Cardi, International Mobile Business Development Manager, Smart AdServer

 If you got the right stuff, it’s not a bad idea to get a stamp of approval. Multi-channel ad server Smart AdServer just emerged from an intense four-month audit of its systems as the first U.S. certified mobile ad server according to the Interactive Advertising Bureau’s Mobile Guidelines. We sat…

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