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semantic advertising

Roaring Rivers, Floods & Tidal Waves

Every day worldwide people are inundated by an ever-increasing amount of information.  And the problem grows worse each year. An April 2011 survey of 200 respondents conducted by Magnify.net pulled back the curtain on our digital lives.  Nearly 50% of respondents reported that they were connected to the internet “from the…

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What you need to know about Semantic Ad Targeting

The Semantic Web is a visionary concept which has been gaining traction over the last decade. According to the World Wide Web Consortium (W3C), an international community with a stated mission to lead the web to its full potential, the semantic web provides a common framework that allows data to…

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