The Programmatic Pub Tech Partnership That Paid Off
How Hearst Newspapers and Aditude modernized ad ops, unified data, accelerated decisions, and turned collaboration into revenue results.
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This Is the Remix: How Publishers Tune Into the Connected Future
At AdMonsters Sell-Side Summit Austin, Mediavine CRO Amanda Martin explored how AI-driven discovery and new rules for premium inventory are helping publishers remix control and stay profitable in the connected future.
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Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself?
For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry…
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The Agentic Web Is Here. Are Publishers Ready?
AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.
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One Band, One Sound
When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home.
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Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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Can’t Knock the Hustle: Inside AdMonsters Ad Ops Dream Team
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop. Meet the AdMonsters Dream Team of 2025.
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Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI
Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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Give the Publishers What They Want
Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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