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Media Forecasting in Salesforce

You’ve got Salesforce.com.  You’re managing contacts, and tracking the basics of campaigns, but you just can’t get it to generate a reliable monthly revenue forecast.  This article is for you!The key for media companies is that the out of the box forecasting function just isn’t designed to work the way…

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Turning On Salesforce.com for Media

 How many of you work for a company that utilizes Salesforce.com? Its adoption is really quite large in sales and marketing departments. The functionality is quite robust for managing sales, marketing, trafficking and ad performance reporting. Unfortunately most companies have initially configured Salesforce for only its most basic capabilities. Then people…

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