Weekly News Roundup: Revamping Units for Better Ad Standards, Google Taps Into Rubicon PMPs, Who Wins in a First-Price Auction
Rebooting Ad Units to Meet Better Ads Standards Google wants (and intends, starting in 2018) to block intrusive ads from the Chrome browser, and it wants to tell you what counts as “intrusive.” Ever since Google made the announcement about which types of ad experiences should expect to be blocked,…
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