As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue…
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As data privacy remains a crucial focus in ad tech, upcoming concerns for 2024 include the enforcement of state laws like Washington's My Health Data Act, the exploration of PETs to navigate restrictions on sensitive data, potential shifts in business models to secure opt-in consent, and the need for companies…
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In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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