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performance metrics

Can Privacy and Performance Co-Exist Within the Privacy Sandbox?

By Angelina Eng March 11, 2024

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “IAB Tech Lab's Privacy Sandbox: Fit Gap Analysis for Digital Advertising." It paints a picture of an industry at a crossroads, facing the challenge of reimagining…

Does Native ‘Perform’? Sharing Metrics Advertisers Understand

By Brian LaRue October 20, 2016

As publishers are clamoring for solutions to offer more native ad inventory, their reasoning makes sense, intuitively: Native performs better, because users can consume it seamlessly along with content.But try telling that to advertisers in so many words. Advertisers have long been skeptical about the metrics behind stories of superior…