5 Ways Publishers Can Actually Use AI
Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.
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A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — A Q&A With Jana Meron
Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information.
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Powering Up Performance With DFP Optimization
Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and non-premium inventory. We caught up with Alex Vogenthaler, Senior Product Manager, to see how DFP's new solution differentiates itself and…
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