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Prebid.org: The Braintrust of Open-Source Advertising Solutions

By Beth Tancredi December 10, 2021

As the demand for header bidding grew, many publishers were faced with a tough choice on how to manage it: Continue down their existing, proven (but sometimes flawed) path or find a new, more efficient solution that would continue to drive revenue. From that need, PreBid was born solely to…

What’s In Your Header? Rapping ’bout Wrappers

By Brian LaRue July 26, 2016

For a lot of publishers right now, the only thing better than one header bidding partner is nine or 10 header partners. If they’re getting demand, and if there’s some differentiation between demand sources, there’s no reason to stop plugging in header partners, right?Well, there are a few reasons. One…