newsweek

Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution

We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS)  to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more…