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multi-screens

TV and Beyond: Recapping London Screens 2013

Image from a sponsored Industry Panel session at this year's London Screens.Last week I chaired my last AdMonsters conference for now. It was the conference looking at the second screen, omni-screen attribution, and the multi-channel aspect of advertising.Luckily, I had a second moderator too, so the day was a little…

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Digital Strategy: At the Intersection of Anytime & Anywhere

Two central themes emerged from AdMonsters Screens held in London this past November: screens are everywhere and consumers can be reached on more than one at a time. Thanks to the proliferation of the Internet and mobile devices, the opportunity to interact with users anywhere and everywhere is totally viable…

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