A Recession Is Not a Sign to Cut Your Ad Budget: Q&A With Karla Jo Helms, Founder and CEO of JoTo PR Disruptors
The industry coined the term "ad spend slowdown" to highlight how advertising spend has decreased YOY due to the ad recession. While some may do this to help mitigate revenue, research shows that cutting back on advertising is a major mistake. Karla Jo Helms, CEO and Founder of JOTO PR Disruptors,…
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