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RTB: Are You Not in Play, Testing the Waters or All In?

While RTB may be nearly ubiquitous among U.S. publishers these days, adoption of the technology across the Atlantic has taken a much more leisurely pace. This isn’t that surprising considering that issues from privacy to highly localized markets make integrating automated selling systems across the European landscape a seemingly Herculean…

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AdMonsters EU Publisher Forum XV Underway

Over 50 ad operations and technology leaders from nearly 40 media owners have gathered in Brighton, UK for the 15th AdMonsters European Publisher Forum. The sold-out event is off to a strong start with a keynote address by Tim Hussain, Head of Mobile Advertising at BSkyB. Tim's session, "Digital in…

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