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digital display advertising

New Study Reveals GSTV Dominates Ad Attention

A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV's prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV's effectiveness in engaging audiences and…

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Consolidation and the Future of Digital Display Advertising

We are experiencing a boom in the digital display advertising market and the growth is remarkable. IAB Europe indicate that display has overtaken search as the fastest growing advertising channel in Europe, up 21.3% compared to 2010.  Technological evolution and innovation - principally from new technologies like demand-side and supply…

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