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data leakage

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Data Leakage Is Real, Video Ad Activation Is Complicated

Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…

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