Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry.
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Scope3 and Sharethrough Partner to Combat Problematic Placements
Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough's platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking…
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Cedara Launches Reduction Marketplace to Help Achieve Ad Net Zero
Carbon Intelligence Platform Cedara recently announced the launch of its Reduction Marketplace to make an immediate impact on sustainability efforts in digital advertising, particularly as the industry works toward a Net Zero Carbon Emissions goal.
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Let’s Get Real About Events: Carbon Neutral Does NOT Mean Sustainable
To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs are costs you don’t…
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Visions for a Sustainable and Inclusive Future: Brian O’Kelley’s Inspiring Perspective
As a veteran of the ad tech industry, Brian O’Kelley has seen many changes over the years and hopes to be at the forefront of the next big change that the industry, and indeed the world, needs – a way to do business that is good for both profit and…
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