A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
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Startup analyst and former Cheezburger CRO Todd Sawicki will discuss the future of advertising beyond display during his keynote "Revenue Without an Ad Server" at this year's Publisher Forum in Sonoma, Calif. We recently talked to Sawicki about native advertising, the next big digital ad trends, and how he makes…
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Now more than ever before, connected devices represent a huge opportunity for brands to engage with consumers. The question for brands is: how they can harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively? Understanding how these devices are being used, how…
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