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audience efficiency

Key Findings in Audience Efficiency

By Doug Conely March 14, 2012

I spoke the other week at AdMonsters OPS Markets London on the subject of audience efficiency. This is a methodology both to evaluate individual segments relative to a target audience, usually client converters or visitors, and the most efficient way to describe that target. We posted a preliminary piece on…

What Does ‘Audience Efficiency’ Mean?

By February 06, 2012

OPS Market's Focus On Session leader Doug Conely takes us through the concept of 'audience efficiency' in his latest blog post. Read Tribal Fusion's Senior Director for Data & Targeting ‘s piece here. If you’ve heard me speak, internally and externally, over the last few months you will have heard…