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alternative ids

Seen and Heard at Cannes Lions 2024 + Strategies for Survival Amid Change

By Yakira Young July 03, 2024

At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. From exploring ID-less solutions to leveraging retail media data, the strategies for…

What are the Best Practices for Using Alternative IDs?

By Kacey Perinelli February 23, 2024

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying…