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Think There’s Not a High Volume of CTV Being Sold Programmatically? Think Again

By Tameka Kee May 20, 2021

With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…

Secret Society Debates the Future of Television Advertising

By Gavin Dunaway October 10, 2016

“Programmatic TV is taking longer than we thought,” says Mitch Oscar as he gestures toward a cartoon featuring a group of confused cavemen, a favorite theme of his and probably an apt analogy for most advertising professionals.The jam-packed boardroom in Turner’s offices at the Time Warner building shares a chuckle…

Navigating Political Ads for the 2024 Season

November 22, 2023

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Navigating misinformation and disinformation will be a key challenge this election…

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