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AdTruth Joins W3C: Q&A With Ori Eisen, Founder and Chief Innovation Officer

Device recognition specialist (no cookies required) AdTruth, a division of 41st Parameter, has further upped its pro-privacy ante by joining the World Wide Web Consortium (commonly known as W3C) – specifically the Tracking Protection Working Group, which is developing guidance for implementing and adhering to Do Not Track (DNT) functionalities…

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