When Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses.
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Yesterday at the IAB Ad Ops Summit I had a chance to speak with Mike Leo, CEO and President of Operative. Operative was the principle sponsor of the event and Mike had just given a presentation about how innovations create operational pain. In his talk he stated that it is…
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Editor's Note: This post originally appeared on Mike On Ads.So much of our time these days is spent talking about all the new features & capabilities that people are building into their adserving platforms. One component often neglected in these conversations is scalability.A hypothetical ad startupHere’s a pretty typical story.…
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