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Reach & Message Frequency in CTV and OTT: “I Keep Seeing the Same Ads Over and Over Again.”

Part I of our overview of Reach and Frequency in the emerging Digital T/V landscape will cover the basics of the media planning and buying formula that has served as a key analytical tool even before television converged with digital video to become T/V (Television/Video). We'll also look closely at…

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Automated Content Recognition (ACR): The Field-Leveling Technology for T/V (Television/Video)

The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view…

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