Everything about:

3ms

New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability

Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place.

Read More