see also: sponsorship — agenda AdMonsters Europe III was held June 30-July 2, 2004, at the Reval Hotel Ol?mpia in Tallinn (Estonia), in conjunction with IAB Europe. We hosted 20 member delegates from AOL France & UK, Ask Jeeves, Fox Kids, Hollinger Telegraph New Media, iTV Online, Lycos Europe, MSN,…
Read MoreWhat is AdMonsters? ? AdMonsters Europe • Registration • Sponsorship • Agenda What is AdMonsters? Founded in 1999, AdMonsters is an independent professional association for senior leaders of advertising technology and advertising operations in online publishing. AdMonsters has hosted eight bi-annual conferences to date in the US, and AdMonsters IX…
Read MoreThis event is SOLD OUT. Thanks for your interest in AdMonsters! Please take a look at the OPS event coming up September 30, 2010 or check out our events listing for upcoming events in your area. The AdMonsters Leadership Forum series brings together 50 of the most senior members from across…
Read Moresee also: sponsorship — agenda — Leadership Forum Overview Leadership Forum US VI will be held 2008-09-25 Leadership Forum US VI AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best…
Read Moresee also: sponsorship — agenda — Agency Day overview Leadership Forum US II will be held 2006-09-27, at the in AdMonsters Agency Day: an Executive Summit for Online Ad Operations AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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Two documents by Pubmatic came out yesterday that are of interest to Ad Operation teams. The Q4 2008 AdPrice Index is helpful as a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not. The numbers compared to a year ago just…
Read MoreThe Wall Street Journal is one of the latest to point out that the field of ad networks is overcrowded. Expect a steady stream over the next number of months of ad networks closing their doors, laying people off or consolidating. For ad operations it's important to prepare for the…
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