Publisher Forum EU III

June 30, 2004

see also: sponsorship — agenda

AdMonsters Europe III was held June 30-July 2, 2004, at the
Reval Hotel Ol?mpia in Tallinn (Estonia), in conjunction with IAB Europe.

We hosted 20 member delegates from AOL France & UK, Ask Jeeves, Fox
Kids, Hollinger Telegraph New Media, iTV Online, Lycos Europe, MSN, Overture,
SevenOne Interactive, Wanadoo France & UK, and Yahoo! for two days of
very productive discussions. See the agenda
for a summary.

Sponsorship

Thank you to our sponsors for AdMonsters Europe III:

Platinum Sponsor

Gold Sponsors

 

Silver Sponsors

 
 
 

 

 

Please see sponsorships for further information
on our sponsorship programs.

Agenda

Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted.

Wednesday, June 30

19:00 to 20:00 Cocktail reception with Hors D’ouvres – L’Artiste room (at hotel)

20:30 to 22:00 Dinner at Eesti
Maja

Thursday, July 1

8:15 to 9:15  Breakfast – hotel restaurant

9:15 to 9:30  Welcome to AdMonsters Europe III – Bowen Dwelle,
AdMonsters Chairman

9:45 to 9:45  Member Introductions

9:45 to 11:00 IAB Europe Introduction & Current Projects –
Danny Meadows-Klue, IAB Europe

11:00 to 11:20 Morning Break

11:20 to 11:55 Online Advertising Standards in Germany –
Alexander Schott, SevenOne Interactive

11:55 to 12:45 Ad Operations Organizational Structures –
Ben Humphry, MSN

12:45 to 14:30 Lunch – hotel restaurant

14:30 to 15:00 Advertising Campaign Measurement Standards –
Danny Meadows-Klue & Bowen Dwelle

15:00 to 16:00 Solbright Platinum Sponsor Workshop
(open to members & Platinum sponsor only)

16:00 to 16:30 Afternoon break

16:30 to 17:30 Gold & Platinum Sponsor Panel (open to members, Gold and Platinum sponsors only)

17:30 end of conference day

19:00 to 20:00 Cocktail reception – The Englishman Pub (at hotel) (open to all sponsor guests)

20:30 to 22:00 Dinner at Troika
(open to all sponsor guests)

Friday, July 2

8:30 to 9:45  Breakfast – hotel restaurant

9:45 to 10:30 Inter-country geo-targeting and inventory management
– Matt O’Neill, Yahoo!

10:30 to 11:15 Ad Operations processes and best practices –
Bethan Crockett, Yahoo!

11:15 to 11:30 Morning break

11:30 to 12:15 Case Studies in Online Video Advertising – Marco
Dohmen, Lycos Europe

12:15 to 12:45 Ad Operations Industry Initiatives Prioritization
– Danny Meadows-Klue, IAB Europe

12:45 to 13:00 Closing business, conference concludes

Location and Travel

The airport code for Tallinn is TLL.

There are direct flights to Tallinn from many major European cities on
Estonian Air and some other carriers.
I expect there will be more flights introduced now that Estonia has joined the EU.
Another option would be to fly in or out of Helsinki and take the ferry across to Tallinn.

You may find the following pages helpful: