Publisher Forum EU I

What is AdMonsters? ? AdMonsters Europe •
Registration • Sponsorship •
Agenda

What is AdMonsters? 

Founded in 1999, AdMonsters is an independent professional association for
senior leaders of advertising technology and advertising operations in online
publishing. AdMonsters has hosted eight bi-annual conferences to date in the US,
and AdMonsters IX is coming up August 17-20, 2003. AdMonsters
also hosts an invaluable members-only discussion forum, with over 120 members.

The group provides a forum for peers in the field of online advertising
operations to communicate, collaborate, and develop and share best practices.
One of our key goals is to reduce the cost and time required to implement,
deploy, and track online advertising. We focus primarily on topics such as ad
serving and related technologies, ad production/traffic, inventory and yield
management, advertising products, policies, procedures, pricing, and industry
standards. AdMonsters has a close relationship with the IAB, having worked on
several joint projects over the past few years.

AdMonsters Europe

AdMonsters Europe was held Tuesday, July 8, in Paris. We had 20 member
attendees from companies including AOL Europe, AOL UK, AOL Germany, Ask Jeeves
UK, Fox Kids (UK), Lycos Europe, MSN EMEA, SevenOne Interactive (Germany), Terra
Lycos (Spain), and Yahoo (UK). We’re looking forwards to our next AdMonsters Europe conference, most likely in
late January, 2004.

Attendance & Registration

The cost for individual member attendees is Eur 249 (approx $295), including conference fees,

meals, and group activities. Attendance
at the conference is limited to existing and pending (new) AdMonsters members.
Membership is limited to individuals employed by online publishing/media
companies, whose roles focus on ad operations and/or ad technology. If you are
member, you should have already received registration materials. If you are not
already a member, please visit our
membership application
page if you are interested in attending.

Sponsorship

Thanks to DoubleClick
for their support as our exclusive Gold Sponsor for AdMonsters Europe.
As a Gold sponsor, DoubleClick joined us for a 60-minute session on their
upcoming Motif product, and then for drinks and dinner at the Buddha Bar.

Conference Agenda

For our first European meeting, we are planning a one-day conference session
followed by an evening social event and dinner. The bulk of the conference session — which,
as with all AdMonsters events, is only open to members — will be made up of
member-led discussions, case studies and best practices.

Location

The conference will be held at Microsoft EMEA headquarters in La Defense, Paris, France.

Preliminary topics and agenda

8:30 to 9:00 a.m. 

Breakfast

9:00 to 9:30 a.m.  Welcome to AdMonsters Europe – Bowen Dwelle (Chairman),
Matt O’Neill (Yahoo)

9:30 to 10:00 a.m.  Introductions

10:00 to 10:45 a.m.  Inventory
Management ? Forecasting, Audience Segmentation, and other Challenges

10:45 to
11:15 a.m.
Morning Break
11:15 a.m. to 11:45 Organizational structures
? how is ad operations organized, and where does
it report into? How do you deliver customer and sales service in multiple
countries and languages?
11:45 a.m. to 12:30
Technology round-table ? ad serving, targeting,
workflow, reporting, targeting, registration, etc. What software
technologies are in use? Are the specific requirements for Europe vs. other
regions? What requirements have yet to be addressed adequately?

12:30 p.m. to 1:30 p.m.  Lunch (on-site at the conference
facility)

1:30 to 2:15 p.m. Rich Media Best
Practices ? Billing, Ad/Play Ratio, Vendors Strengths and Weaknesses
2:15 to 3:00 p.m. European
Opportunities and Challenges: How is the European online advertising market
different from the US and the rest of the world?  How can these defining
characteristics best be leveraged to drive growth in unique ways? 
3:00 to 3:30 p.m. Break
3:30 to 4:15 p.m. In-House and
Barter Inventory: How are these campaigns handled, how is this inventory
managed, and its inventory managed?
4:15 to 5:00 p.m.  Reach &
Frequency Selling: What are the steps being taken through IAB Europe and the
various online companies in Europe to address and approach the area of audience
based selling (GRP, R/F, etc.).  How important do our clients see this in moving
money from traditional ad spending in radio, television, and print to online
buys. — or Gold Sponsor workshop

5:00 to 5:30 p.m.  Conclusion, next steps
8:00 p.m.  Group dinner at Buddha
Bar

We will be working with attending members
prior to the conference to further develop specific topics and sessions. Please see the
AdMonsters
VIII agenda and IX agenda for more example topics. Further details of the agenda will be published shortly. If you are
interested in participating, please

contact us directly.