Leadership Forum US VI will be held 2008-09-25

Leadership Forum US VI

AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations online.

AdMonsters Leadership Forum includes senior ad operations members from agencies, advertising networks, publishers, portals, and technical and services providers. This expanded breadth of participants aims to accelerate the shift of ‘above the line’ ad spend to online while at the same time helping the entire industry manage the increasing volume and complexity of online advertising.

Attendees are carefully vetted for both seniority within their organization as well as experience in the online ad industry. Typical attendees are senior directors of operations or higher and have 5+ years in the industry. If you fit this profile and lead ad operations, trafficking, media buying, or technical creative development for an online agency or media owner, AdMonsters Leadership forum will be an invaluable tool for you.

The Leadership Forum is a key opportunity to meet your peers and to engage in hands-on, in-depth analysis and problem-solving with the leaders in online ad operations across the industry. These events focus on both short-term tactical solutions, as well as some of the longer-term industry wide challenges that continually arise.

The registration fee of $199 includes the forum itself, breakfast and lunch as well as the cocktail reception and dinner with the event sponsors following the event.

Based on past attendance, we expect Leadership Forum US VI to sell out.
Please register as early as possible to secure your place at this event.

Agenda

Keynote: Jonathan Mendez, Founder & CEO RAMP Digital

Can Display Advertising Survive the Web?

Falling CPMs. Declining performance. Commoditization. The recent news for advertisers and publishers has not been good. Add to this a poor economic climate and the immediate future looks bleak. However, in every down cycle there is opportunity. In this case, an opportunity to renew the focus on the audience and create new ad solutions that deliver increased relevance, new metrics and provide benefits to everyone in the ecosystem. Jonathan will explore how display got into this situation, why search is immune, what we can learn from this, and how emerging technology will yet again fuel advertising’s growth.

About Jonathan Jonathan Mendez

A leading voice at the intersection of technology and marketing, Jonathan has spent the past few years widely regarded as the foremost strategist for landing page optimization, multivariate testing and content targeting. His passion now revolves around ushering in a new era of advertising solutions using semantic web.

Jonathan recently founded RAMP Digital to create marketing solutions fueled by APIs, Semantic Web and emerging technology. Prior, he was the Founder & Chief Strategy Officer of OTTO Digital, the services division of the market leading optimization technology Offermatica (purchased by Omniture 12/07). He has held a Senior position at a leading SEM, was a Senior Consultant at User Experience firm Creative Good and in 1998 founded VitaminLab.com that won the Nutrition Business Journal award for 5-year growth under his direction.

Jonathan is a regular speaker and authors the popular marketing blog Optimize & Prophesize. He has provided expert pre-click and post-click strategies and execution for online testing, targeting and optimization to the world’s leading brands and businesses including Amazon.com, Ameriprise, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears and T-Mobile.

Conference Format

The conference format for
Leadership Forum US VI
will run one full day, starting with breakfast
the morning of 2008-09-25, with the conference concluding around 5:00 pm. The Leadership Forum will be followed by a dinner; at which all attendees are expected to join.

The agenda is comprised of attendee-led sessions and structured workshops covering a wide variety
of ad operations and technology topics. Some examples include: ad technology developments, inventory
management, organizational structure, business process automation, ad operations
policies, streamlining communication, rich media, and case studies.
Actual sessions are developed in collaboration with our members.

Further details on the agenda will become available as we approach the date of the conference. Please see past conference agendas for examples: AdMonsters Leadership Forum US V — AdMonsters Leasership Forum EU IV

Agenda
Thursday, September 25th

8:30 – 9:00 a.m.	Breakfast
9:00 – 9:20 a.m.	Welcome and Introduction to AdMonsters
9:20 – 9:45 a.m.	Attendee Introduction
9:45 – 10:30 a.m.	Keynote Address: Jonathan Mendez, RAMP Digital Can Display Advertising Survive the Web?
10:30 – 10:45 a.m.	Morning Break
10:45 – 11:30 p.m.	Member Session: Advertising Operations Case Study
11:30 – 12:00 p.m.	Platinum Sponsor Workshop: DoubleClick
12:00 – 12:15 p.m.	Gold Sponsor Session
12:15 – 1:30 p.m.	Sponsor & Member Lunch
1:30 – 3:15 p.m.	Member Workgroup Excercises – Planning & Development
3:15 – 3:45 p.m.	Afternoon Break
3:45 – 4:45 p.m.	Workgroup Presentations (15 min each)
4:45 – 5:00 p.m.	Conference Wrap Up
5:30 p.m. onwards	Sponsor & Member Cocktails & Dinner

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Location and Travel:

Leadership Forum US VI will be held 2008-09-25, at in .

Registration:

Attendance at
Leadership Forum US VI
is open to *senior* leaders in online advertising operations and technology employed by online media publishing companies, portals, advertising agencies and a limited number of networks and technology vendors. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.