Leadership Forum US II

September 27, 2006

Registration opens July 03, 2006

Registration ends September 26, 2006 at 12:00 am

Agency Day registration is almost full! At this point, we are still accepting Agency ad operations attendees. If you're with a Publisher, go ahead and sign up, and we'll put you on the waiting list.

see also: sponsorship — agenda — Agency Day overview

Leadership Forum US II will be held 2006-09-27, at the in

AdMonsters Agency Day: an Executive Summit for Online Ad Operations

AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer best practices forum to include agencies and other experts in online ad operations, in addition to our core constituency of online publishers. AdMonsters Agency Day will bring together 40-50 of the most senior leaders in online ad operations in a unique peer to peer round table discussion format. Agency Day will be, in effect, an Executive Summit for Online Ad Operations — a meeting of the minds for those leading operations online.

Downloadable information sheet, including agenda (PDF)

AdMonsters Agency Day II, to be held September 27 in New York, is almost sold out, with at least 40 senior leaders in online ad operations already registered to attend. Fewer than 10 places remain at this exclusive forum, with AOL-TimeWarner, Atlantic Media, Avenue A/Razorfish, Bizjournals, Classified Ventures (Cars.com), DrivePM, The Financial Times, Fotolog.com, Fox Interactive Media, Horizon Interactive, IAC, Lexico (Dictionary.com), Martha Stewart Living Omnimedia, McClatchy Interactive, MEC Interaction, Microsoft, MTV Networks, NBC Universal, New York Times Digital, Notemarks, OgilvyMedia, Operative, Performance Bridge, Rodale, Sports Illustrated, Starcom IP, Tacoda Systems, Time Inc., Travel Ad Network, Turner Digital Media Technologies, US News and World Report, Viewpoint/Unicast, The Wahlstrom Group, and Yahoo! already registered, and more pending!

We expect AdMonsters Agency Day US II to attract many more agency, ad network, publisher, portal, and third party ad operations leaders.

AdMonsters & OMMA East

This Agency Day will be held in conjunction with Mediapost’s OMMA East Conference and Expo, to be held September 25-26 preceding AdMonsters Agency Day. AdMonsters is an Association Sponsor of OMMA East 2006 and of OMMA Awards 2006.

There will be several opportunities to interact with AdMonsters during OMMA East. First, we’ll be hosting an “AdMonsters @ OMMA” panel session during OMMA East – check the agenda. Second, we’ll be at the OMMA Awards 2006, and hosting an AdMonsters Members’ Dinner following the awards that evening (September 26). If you’re interested in AdMonsters, the Dinner is a great opportunity to meet some of our members and get a feel for the group. Lastly, if you’re in online ad operations with a major publisher or agency, join us the following day for AdMonsters Agency Day, September 27.

Registration

Attendance at Leadership Forum US II is open to senior leaders in online advertising operations and technology employed by online media publishing companies, portals, agencies and a limited number of networks and technology vendors. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Director or VP level of seniority.

Agenda

The conference format for Leadership Forum US II will run one full day, starting with breakfast
the morning of 2006-09-27, and concluding at 5:30 pm the same day. Agency Day will be preceded by a Members’ Dinner following the OMMA Awards 2006 on September 26. Please sign up separately for the dinner if you wish to attend.

The agenda for Agency Day is comprised of attendee-led sessions on a wide variety
of ad operations and technology topics; some examples include ad serving technology, inventory
management, organizational structure, business process automation, ad operations
policies, rich/streaming media, and case studies.

Further details on the agenda will become available as we approach the date of the conference. Please see past conference agendas for examples: AdMonsters Agency Day U.S. I — AdMonsters Agency Day Europe I

Preliminary Agenda

Tuesday, September 26

6:00 – 8:00 p.m.	Join AdMonsters at the OMMA Awards 2006
8:30 – 11:00 p.m.	AdMonsters Members’ Dinner Reception

Wednesday, September 27

8:00 – 9:00 a.m.	Breakfast
9:00 – 9:20 a.m.	Welcome and Introduction to AdMonsters
9:20 – 9:45 a.m.	Attendee Introductions
9:45 – 10:30 a.m.	Member session #1: Focus on: Targeting – What matters, what works
10:30 – 10:45 a.m.	Morning Break
10:45 – 11:30 p.m.	Member Session #2: Focus on: Creative – Rich Media, Video and New Ad Formats
11:30 – 12:00 p.m.	Platinum Sponsor Workshop
12:00 – 1:30 p.m.	Sponsors’ Lunch & “Speed Dating”
1:30 – 2:00 p.m.	Sponsor Panel Session
2:00 – 2:45 p.m.	Member Session #3: Focus on: Metrics – Counting, Metrics, and Media Planning
2:45 – 3:30 p.m.	Member Session #4: Focus on: Workflow – Inter-company process and integration
3:30 – 3:45 p.m.	Afternoon Break
3:45 – 5:15 p.m.	Moderated Members’ Panel & Discussion
5:15 – 5:30 p.m.	Wrap Up and Conference Ends
Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. Location and Travel Leadership Forum US II will be held 2006-09-27, at the in . The Conference Center is in the Reuters building on Times Square, in Manhattan. The OMMA East Conference and Expo will be held nearby at the New York Mariott Marquis Times Square.