Dotdash Meredith proposes to have found the key to journalism profitability online. Their recent report for Q1 2024 shows remarkable growth, with digital revenue surging by 13% to $209 million. Recent data indicates that the publisher is beginning to yield positive results, mainly due to its internally developed ad-tech solution…
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Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with…
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Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into…
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Future Today's apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app's theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. D'Alessandro emphasizes that brands can create thematic takeovers related to holidays, programming, or genres.
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With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.
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Google account holders are seeking a federal appellate court's decision on their ability to pursue class-action privacy claims tied to the company's real-time bidding system. Recently, a U.S. District Court Judge Yvonne Gonzalez Rogers ruling in California prevented users from collectively seeking monetary damages, citing the need for individual assessments…
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Through our conversation with Meredith Brace, you'll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and fostering inclusivity as a driver for better business outcomes.
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This past week, nothing caught the attention of the internet and social media quite like the beef between Kendrick Lamar and Drake. Yet, one of the most curious pieces of news to develop relates to the creator economy. Both Lamar and Drake allegedly removed the copyright claims on their diss…
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With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content.
Read MoreAdMonsters May 2, 2024 Hey Circle, “Is AI Going to Steal Ad Ops and Rev Ops Jobs?” On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some…
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