AdMonsters To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. December 26, 2019 Get Closer to Your Audience: The Value of Push Notifications (Plus, Best…
Read MoreAdMonsters December 19, 2019 2020 May Be the Year That Ad Tech Runs Out of Easy Answers One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where…
Read MoreAdMonsters July 11, 2019 The Future of Email Monetization: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email…
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
Read MoreAdMonsters October 23, 2019 WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of…
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Developers on a recent GitHub thread are really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine used\. Many fear they'll no longer have the ability to access this information to…
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As the clock ticks on the two-year expiration of the third-party tracking cookie, the advertising industry wonders how advertising tracking and measurement will work. Google has proposed a plan called the Privacy Sandbox, a series of APIs intended to provide users with privacy while ensuring that programmatic will continue to…
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusions—and absences—in the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizon—read more.
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During her Publisher Forum Santa Monica keynote address, “Escaping CCPA Limbo,” on Monday, March 9, Jessica B. Lee will discuss the newly implemented (and still fluid) California Consumer Privacy Act (CCPA) and how publishers and ad tech professionals can use the narrative of the law to build new bridges to…
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A new Yieldmo-commissioned report, "Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability—How Customer Attention Metrics Can Improve Mobile Advertising Outcomes," from Forrester Consulting highlights the glaring gap between what marketers know how to measure in mobile advertising versus what they wish they could measure—and more importantly, how those metrics…
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