From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
Read More
Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an marketplace that is only becoming more and more complex. Part of that initiative includes proposing a set of…
Read More
As much of the industry knows by now, we were honored to announce our participation in the newly formed OpenRTB Consortium earlier this month. With more and more publishers looking to real-time bidding (RTB) as a key source of demand for their inventory, it’s critical to have the right standards…
Read More
Last Thursday my talk on Bootstrapping Your AdServer provoked hems and haws at the AdMonsters Network Forum (Dec 9th, 2010) in New York City. My intention was to provide a bit of insight to the challenges that publishers encounter on a regular basis; especially those in the midst of a…
Read More
Russell Glass, CEO of Bizo will be giving the keynote address at the AdMonsters Network Ops Forum in NYC Dec 9, 2010. In advance of the event we asked him a few questions about ad operations.Q: Please tell us about you, your company and what gets you excited about online…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
Read More
Editor's note - continued from Part One: Advertising Transformed: The Publisher's DilemmaTo solve this dilemma, publishers must transform their advertising operation. Publishers must integrate print, web, and all other advertising divisions into a single unified operating system. A complete advertising solution sells, packages, manages, traffics, optimizes, tracks, and bills advertising—all…
Read MoreA couple weeks ago we featured a Leading Operations Online post from Iggy Fanlo, CEO of adBrite, a display and video ad exchange. The post discussed the need for publishers to provide transparency and work with ad exchanges.This week adBrite annouced the availability of Audience Manager. Read the press release.…
Read MoreThe London Film Museum AOP UK, IAB UK, IPA, and ABC join OPS: Markets as Associate Sponsors and support our community.Announcing the first live event to discuss: Xaxis: WPP/GroupM's new audience buying companyKeynote Address "A New Direction Forward" by Jakob Nielsen, Managing Director GroupM UK InteractionIndustry leaders fill the programme:Paul Vassallo, Head of Online Trading…
Read MoreThe Metropolitan PavilionBreaking News & UpdatesOPS: Markets was a huge success. Thank you to everyone who attended and our sponsors for supporting AdMonsters.Speaker and Session Lineup - Take a look to remind yourself.A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace.About OPS:…
Read More