Archive

The Private Exchange Phenomenon

By May 24, 2011

It seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform.  Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press.  I want to…

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OpenRTB Consortium

By December 22, 2010

As much of the industry knows by now, we were honored to announce our participation in the newly formed OpenRTB Consortium earlier this month. With more and more publishers looking to real-time bidding (RTB) as a key source of demand for their inventory, it’s critical to have the right standards…

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