AdMonsters September 26, 2019 Unified Auction Brings High Anxiety to GAM City Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few…
Read MoreAdMonsters September 19, 2019 Meetup Debrief: It's Time to Get Creative On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations,…
Read MoreAdMonsters To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. December 26, 2019 Get Closer to Your Audience: The Value of Push Notifications (Plus, Best…
Read MoreAdMonsters December 19, 2019 2020 May Be the Year That Ad Tech Runs Out of Easy Answers One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where…
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Instead of a bunch of static spots on a page or within an app where advertisers can shove their wares, what if you had a tabla rasa and could paint the placements and formats that would drive the most revenue per page/session—while similarly improving user experience? Browsi's Alon Even explains…
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusions—and absences—in the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizon—read more.
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The industry doesn’t need a direct replacement for the third-party tracking cookie, and there are already a variety of solutions out there to take its place without mentioning Google’s budding privacy sandbox. To dive further into the many identification options circling around the industry, I caught up with one of…
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Most publishers these days seem more focused on culling demand partners and supply path optimization than adding Johnny-come-latelys into their headers, so we were surprised to see Jounce Media report that duplicative auctions are up. However, a closer examination revealed even more interesting trends. Read more about it.
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The same factors that enabled programmatic’s rapid rise in the 2010s are poised to change the way advertising is sold and displayed across the growing crop of digital signs on kiosks, taxis, buses, and billboards the world over. The programmatic DOOH revolution’s epicenter, however, will be where the earliest DOOH…
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Are you still mourning Chrome's decision to sunset third-party tracking cookies by 2022? Sheesh, let's be honest—digital media had really reached the limits of the cookie’s usefulness as a stand-alone identifier. Don't believe us? Check out the cookie's insurmountable limitations pulled from AdMonsters' recent Playbook with LiveRamp, Life Beyond Cookies.
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