In honor of Women's History Month, we spoke with Laura Boodram, CRO, FatTail, about how she started in ad tech, her experience being a women executive, and how her new role as CRO has allowed her to grow.
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It’s not that anyone questions the need to verify placements or for third-party verification vendors to do so on behalf of clients, especially in the open programmatic markets. We all understand that advertisers don’t want to purchase inventory blindly and risk placing ads in horrific environments. Nor do they want…
Read MoreAdMonsters March 9, 2023 The Power of Perspective: PubForum Keynote Janelle Faulk talks Career Development, Diversity, & the Future of Data Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and…
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Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed. Faulk began her career in digital media at Businessweek, working in ad operations, which…
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The White House and the European Commission started their first official meeting to discuss the development of AI technology. It is the start of a partnership and research initiative to speed up AI tech's evolution and establish regulations.
Read MoreAdMonsters March 2, 2023 What Are IAB Tech Lab’s Data Clean Room Guidance and Interoperability Specifications? A Data Clean Room is not just another ETL (Extract, Transform, and Load) machine. And it needs to have specific capabilities that qualify a product or service as a Data Clean Room. The…
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Programmatic podcast advertising is gaining market share, and more and more publishers are interested in integrating it within their monetization strategy, dramatically increasing revenue generation. Old-school hosting platforms cannot trade programmatically, but now these efficiency features are available on the platforms that seriously invested in ad tech from the early…
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A Data Clean Room is not just another ETL (Extract, Transform, and Load) machine. And it needs to have specific capabilities that qualify a product or service as a Data Clean Room. The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to…
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We are seeing a trend of ad monetization driven by manual ad ops processes bleeding into various industries. Many ad ops processes utilized by new media players, including retail media networks, CTV, and streaming companies, are adaptations of legacy processes and workflows used by long-standing publishing and media brands.
Read MoreAdMonsters February 16, 2023 Publisher Forum Keynote Maria Breza: Transforming Brand Safety and Suitability for Podcasting Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand…
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