Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over programmatic buying. “RTB is just the mechanism – literally the buy approach,” explains Christine Peterson, Director…
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The Viewable Impression is all the rage lately. It’s been blogged about, discussed in private industry meetings, debated on conference panels, and included in client planning decks. The concept makes perfect sense: eliminate all the wasted impressions, and pay for only those that are in view of the user’s browser.…
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While it may not be a surprise that the digital video channel is still on an upward trajectory in the U.S. when it comes to spending, the adoption of programmatic trading in this area has been rapid enough to raise some eyebrows. According to new research from Adap.tv and Digiday,…
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Few people understand the intricacies and marketing potential of augemented reality quite like Martina King, former Managing Director of augemented reality platform Aurusma. Prior to her keynote at AdMonsters Screens on Monday, 19 Nov. in London, we asked for her thoughts on showing the value of augmented reality campaigns to advertisers…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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At AdMonsters Screens on Nov. 19, Videoplaza will be unleashing the newest member of its executive squad, Chief Commercial Officer Rags Gupta, to give a little real-world context to multi-screen monetisation. We caught up with the former BrightCove VP to hear about his recent move and get his thoughts on…
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The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io – a London-based ad tech company – recently announced the launch of the first service to measure i-framed ad viewability across all major browsers.…
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You might have read yesterday that Facebook is set to make a lot of money in mobile. The company is further along when it comes to monetizing mobile than it was believed, and this boosted confidence in Facebook stock (which rose to close at $19.88 yesterday). With all the…
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Perhaps only the speed of light rivals people's ability to buy the latest gadget with a screen and use it to connect with the world digitally.Consumers didn't know they needed phones that could connect to the Internet, but now 51.3% of the total UK mobile audience use a smartphone as…
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I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect when you give a redesigned site a cold visit – I'm still haunted by my first time on the rebranded TechCrunch site (logo still gives me…
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