AdMonsters March 28, 2019 AdMonsters Playbook: Combining Location-Based Context and Programmatic Scale This playbook is for publishers, brands, and marketers who are looking for a snapshot of how location and programmatic fit together to create market-changing, consumer-forward approaches. In addition to helping publishers and advertisers understand the nuances of…
Read MoreAdMonsters March 21, 2019 Publisher Forum Miami 2019: Ad Ops Innovation is People A constant theme at Publisher Forum Miami 2019 focused on innovation in ad ops being driven by people—and not machines. And that’s whether we’re talking about customers or the ad ops teams making the magic of…
Read MoreAdMonsters March 14, 2019 Building Community Trust and Leadership Blavity Inc. Breaks the Media Mold At a time when the media is regularly under a litany of changes, publishing powerhouse and entrepreneurial advisor, Morgan DeBaun, CEO & Founder Blavity Inc. is moving full steam ahead. Blavity Inc. is her…
Read MoreAdMonsters March 7, 2019 Surviving the GDPR/CCPA Squeeze: Sourcepoint's Ben Barokas on CMPs and Regulatory Compliance Such is the publisher’s lot—as soon as you start feeling confident you’ve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (it’s…
Read MoreAdMonsters February 15, 2019 Shall We Kill All the Resellers? A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic. Read more. 4 Lessons For…
Read MoreAdMonsters February 7, 2019 CCPA: Land of Confusion Digital media is looking forward to another year of impending doom as a fresh piece of confounding privacy regulation hangs over the space. The CCPA, which will affect any company that touches the data of at least 50,000 Californians a year,…
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OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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"I think that there’s a tendency for folks to believe that better bandwidth (as enabled by 5G) will solve all of our page-load time problems, but that’s not necessarily the case," says Marketing, Strategy, Emerging Technology & Innovation Consultant, Jeremy Lockhorn. "5G is likely to make things worse before it…
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“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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