The other day I published an interview with Kind Ads adviser Neil Patel on the workings of a decentralized ad network leveraging a blockchain. When I tried to boost my Facebook post of the story, the platform denied me, stating that it does not run ads related to cryptocurrencies. I pleaded…
Read MoreAdMonsters May 3, 2018 Clearing the Way for In-App Transparency To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root…
Read MoreAdMonsters <span sf="" regular",="" "segoe="" system="" ui="" sans-serif;="" font-size:="" 14px;="" letter-spacing:="" -0.2px;="" white-space:="" pre-wrap;="" background-color:="" rgb(22,="" 134,="" 217);"="">Sorry for the technical difficulty earlier—even ad tech people can have a technology fail! Back to regularly scheduled programming. -Gavin April 26, 2018 Death of the Middleman: How Blockchain Enables Decentralized Ad Selling…
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For years people would shoot me skeptical glances when I suggested that in the near future the majority of display inventory would be transacted programmatically—whether that meant RTB or another automated channel. But these days when I express this sentiment, more people nod their heads and scowl only because we…
Read MoreAdMonsters April 19, 2018 The "Truth" About Blockchain (Part 2) Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some…
Read MoreAdMonsters Employers: Looking for top talent? Reach top ad operations and advertising technology professionals with the AdMonsters Job Board. Post Job Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Ad Operations Specialist BuySellAds - Remote Optimization Manager PebblePost - San Francisco, CA More…
Read MoreAdMonsters April 12, 2018 For the Unsung Heroes of Digital Media: AdMonsters Power List New at this year’s Ops is the AdMonsters Power List, which looks to recognize individuals who are revolutionizing the digital media world through advertising, marketing, and monetization efforts. Just like the ad ops people whose…
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This week's news briefs: AppNexus backed out of the MRC's buy-side accreditation process. EBDA is out of beta. NBCU will transact on impressions for both digital and TV. Digital pubs are getting in on YouTube TV.
Read MoreAdMonsters April 5, 2018 Let’s Take This Inside: The State of Programmatic In-Housing We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group…
Read MoreAdMonsters Employers: Looking for top talent? Reach top ad operations and advertising technology professionals with the AdMonsters Job Board. Post Job Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Ad Operations Specialist BuySellAds - Remote Optimization Manager PebblePost - San Francisco, CA Media…
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