AdMonsters September 17, 2020 Actionable Audience Data and Inventory—No Cookies Required We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help…
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When it comes to diversity and inclusion, Melissa Bonnick, SVP, Client Results, Dentsu Aegis Network and Rachael McCombs, Sr. Director Ad and Media Operations, Digital Trends are effecting change within their organizations. So we invited them to talk with Senior Editor, Lynne d Johnson to have a discussion about it…
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We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for…
Read MoreAdMonsters September 10, 2020 How Publishers Can Get Paid Faster Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Creative Operations and Digital…
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Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process…
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September 08, 2020 Publisher Revenue Dips 2.3% A Viable Model for Local News? Pubs' Revenue Dips 2.3% It’s been hard out here for digital publishers in 2020. According to the latest Digital Publishers Revenue Index (DPRI), publishers’ revenue declined 2.3% YOY compared with Q1 2019. Overall, digital revenue fell by…
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In this milestone 5oth episode of Minority Report Podcast, live from AdMonsters Publisher Forum Virtual, hosts and ad ops/ad tech vets, Kerel Cooper and Erik A. Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of The AdTech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae.…
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Walt Geer, Executive Creative Director for Experience Design at VMLY&R, kicked off our inaugural Publisher Forum Virtual on Aug. 25, 2020, with an electrifying keynote the reverberated throughout the rest of the conference. In dissecting the current (sad) state of digital creative and showcasing numerous innovative campaigns, he made a…
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September 01, 2020 No FAN of Apple’s iOS 14 changes Is It Too Soon to Call Programmatic the Comeback Kid Consumers Further Warming Up to Ad-Supported CTV Not a FAN of Apple’s iOS 14 changes (Update 9/4/20—Will you look at that? Apple has stepped back and says the iOS 14…
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Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept. 10 at 1 pm ET. To dive deeper into Permutive's views…
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