The prognosis for programmatic video looks pretty bright: eMarketer estimates that ad spend will hit $5.37 billion in 2016, which is more than 50% of total predicted digital video ad spend ($9.59 billion). However, the current situation is a bit cloudier: issues with latency and standards are making premium publishers…
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Theorem’s 2015 survey of viewability trends, conducted for InSkin Media, show that challenges in measurement abound on both sides of the Atlantic. We asked Theorem VP of Digital Strategy Dominic Finney about differences in viewability between North America and Europe, how publishers can avert the effects of divergent measurement methods…
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The rough waters never seem to give way for Yahoo. Along with rumors of investor unrest and overall dissatisfaction with CEO Marissa Mayer, Big Y kicked off the year as the poster child for bad behavior in digital video advertising when a CNBC report alleged that not only was its…
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If you think standardizing and centralizing sales workflow across a few properties is Sisyphean effort, spend some time in Gannett’s shoes. The national and regional media powerhouse is in the middle of a massive sales workflow centralization project and has already integrated a single-entry order system for digital products across…
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Looking back on what happened in digital media in 2015, it’s hard to summarize it, exactly. I keep thinking of something AdMonsters’ Publisher Rob Beeler said during our Publisher Forum in La Jolla last month: One of Rob’s old lines about the state of ad ops is, “Everything is status…
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The role of ad ops is complicated and ever-changing, and as expectations and responsibilities morph, it seems there's always something ops teams need to outsource. The tasks they choose to outsource, however, are subject to almost as much change. As 2015 draws to a close, it's a good time to…
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The boom town in digital is being built in a video player, and the dilemma created by the boom is now a pretty famous one: There's more demand from advertisers for premium video inventory than most publishers can reasonably accommodate. That's where outstream video comes in. The promise of outstream…
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If you want to hear about real-life examples of how a historic, trusted but largely regional publication can adapt to and thrive in digital, Ray Faust is one of those people you’d want to talk to. The VP, National and Emerging Sales at the Star Tribune Media Company helped lead…
Read MoreLooks like the AdMonsters editorial team chose just the right moment to get out of cloudy, autumnal New York City, and the right destination. La Jolla, CA is about as sunny and warm as any travel agent would want us to believe. These are prime conditions for AdMonsters Publisher Forum…
Read MoreAs the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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