The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…
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April 13, 2022 With First-Party Tracking Big Tech Still Wins Utah Hops on Privacy Law Train AI Ad Spend Going up No Surprise: With First-Party Tracking, Big Tech Still Wins We've heard it again and again, in a cookieless world first-party data will reign supreme and publishers will once again…
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Powered by: APRIL 03, 2022 P&G Bets Big On (Group) Black Profit on Priorities EU's DMA Busts Big Tech Open Instacart Platform Cashes In on First-Party Data P&G Bets Big On (Group) Black Group Black is making major strides and leaping closer to its goal of deploying $500 million…
Read MoreAdMonsters March 31, 2022 What Is Seller Defined Audiences? Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to…
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Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to be a new kid on the block who will serve…
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With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in magnitude, and was certainly one worth solving. Unlike early solutions that forced ads to serve by…
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Powered by: February 26, 2022 Chrome and Firefox's Centennials Could Be Big Bad News for Pubs Rethinking Revenue Diversification Keep Your Cookie Crumbles Nielsen And The Trade Desk Link Up Around the Water Cooler Chrome And Firefox Turn 100 But Is It Good For You? Chrome and Firefox are…
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Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing the company with data regarding its digital ad sales revenue. In August 2019, she discovered Burt…
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When Google postponed killing off third-party cookies, it gave advertisers and publishers some breathing room. But that doesn’t mean that the advertising ecosystem is now completely challenge-free. Top of mind for the entire advertising ecosystem: data, privacy, and trust. These areas will have major implications as the ad tech industry seeks…
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Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control, publishers will continue to contend with scams and other unwanted ads that don’t…
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