As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
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Powered by: December 22, 2021 IAB Europe's TCF Problems Get Bigger Regrets, Identity Vendors May Have Had a Few Problems for IAB Europe's TCF Get Bigger, Go Deeper Whenever European residents visit an ad-supported website, they are bombarded with pop-ups asking for confirmation of privacy choices. They have been…
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Powered by: December 14, 2021 200 Newspapers Vs Big Tech Start Testing Now: 2023 Isn't That Far Away Stronger Together? More than 200 Newspapers Suing Big Tech Axios uncovered that more than 200 local newspapers are suing Google and Facebook to recoup lost digital revenue swallowed up by Big…
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In a recent article on the predictions of journalism in 2022, we were reminded of the crushing reality that our college degree did not spearhead the career we studied so hard for. In fact, that unpredictability of career trajectory is the only thing we can confidently bet on. Fast forward…
Read MoreAdMonsters December 13, 2021 Webinar Replay: No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World How can publishers turn RFP requests into privacy-first, first-party data strategies? That's what we learned at our recent webinar, No Third-party Cookies, No Problem: Ranker on First-party Data in a…
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As the demand for header bidding grew, many publishers were faced with a tough choice on how to manage it: Continue down their existing, proven (but sometimes flawed) path or find a new, more efficient solution that would continue to drive revenue. From that need, PreBid was born solely to…
Read MoreAdMonsters December 3, 2021 Best Practices for Ensuring High-Quality Inventory & Ads We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start.…
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We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside…
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